Les Soeurs de Noe is a perfume line recently launched by Nadia Benaisa. As it was her children that gave her the will and the energy to realize this dream it seemed evident that the name of the line should be dedicated to them. For Les Soeurs de Noe, Nadia has remained true to her fundamental values: authenticity, respect, candor and generosity.
Les Soeurs de Noe represents the indefectible bond between the Orient and the West, a link between these cultures, so rich in their diversity and their histories. And the line also harbors a deep respect for the fundamental ingredients and the people responsible for their production.
The magic and the emotions that emanate from Les Soeurs de Noe empathize the superb skills of the various actors in the creation of these perfumes.
Les Soeurs de Noe has established a partnership with Robertet, a family owned business which guarantees remarkable transparency and traceability of its supplies of fundamental ingredients and offers particular support to the people who cultivate them.
Each of Les Soeurs de Noe perfumes is committed to the unconditional attention to the people involved and the respect for the environment.
The noble ingredients, assembled by the two master perfumers of New York, Jerome Epinette and Pierre Wulff, prove that creativity and respect for the planet are connected.
Each perfumed story spectacularly renders the mystery of an instant, an olfactive translation of a precise emotion, which becomes unique upon contact with the skin of the wearer.
The creation of the bottle has been entrusted to the renowned Parisian designer, Pierre Dinand. The sensitive softness and generosity that Nadia wishes to bestow to Les Soeurs de Noe line are rendered in the roundness of the bottle. Its geometric motifs evoke the indispensable assemblage for composing a perfume and all the stories at the origin of the perfumes of Les Soeurs de Noe.
The colors of Les Soeurs de Noe have been inspired by a necklace which was part of a selection of jewelry that Pierre Dinand proposed to a Great Couturier in 1977. In spite of its originality and beauty it was not selected. Now, more than forty years later, Les Soeurs de Noe is bringing it into the limelight as Nadia fell in love with it at first sight when Pierre Dinand showed it to her. The blue pearl that adorns it immediately reminded her of the horizon line of Morocco, the azure sky of Tangiers above the home of her grandfather and the indigo of the famous Villa Majorelle in Marrakech.
And so she chose this strong and luminous color, open to infinity, for the cap of the bottle. The audacious blue plays in contrast to the violet in the interior of the box, symbol of spirituality and inner life. This harmony brings a lovely serenity as well as a strong identity to the design.
Although born in Brussels, Nadia Benaisa’s childhood was divided between Belgium and Morocco, where she often visited her grandfather. She remembers the aroma of white coffee, the fragrance of jasmine floating in the air of his garden in Tangiers. The light, the sunshine, the intense colors of Morocco, as well as all the sweet smells have developed an indelible bond between her memories. emotions and fragrances since her childhood that have accompanied her throughout her life.
Having graduated from a prestigious business school, Nadia has had a long career in the pharmaceutical industry. Nevertheless, her open mind and curiosity has continually led her to travel; either by staying put and paying attention to her senses and imagination, or by exploring faraway countries; whatever the means, the essential remains discovery and surprise. Generosity and sharing are not ideas for Nadia, but rather a way of life.
With the birth of her children she felt a need to share her emotions and memories which gave her the energy to realize her dream.
By creating Les Soeurs de Noe Nadia combined different generations, complimentary energies, various personalities and multiple skills… the Logo expresses the numerous threads that weave the philosophy of this new perfume line. It conjures the bond between the Orient and the West, between memories and impressions, between the ingredients which compose each perfume, between all those who have made its creation possible, contributing their best to Les Soeurs de Noe.